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Exec-Appointments achieves record ABCe Certification

Exec-Appointments achieves record ABCe Certification

Exec-Appointments has completed an ABCe audit, to independently verify its traffic figures to industry agreed standards, as set by JICWEBS*.

The ABCe certificate issued for Exec-Appointments confirms:
• Audit period: October 2008
• Unique User/Browsers: 208,466
• Page Impressions: 2,484,447

ABCe audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a website is attracting the size of audience it claims.

Steve Playford from Exec-Appointments commented:“This is a fantastic result that demonstrates the combined power and effectiveness of the FT and Exec-Appointments brands. It reinforces Exec-Appointments place as one of the leading global job boards for executive, C-suite and business leader positions in both the private and public sectors.”

Richard Foan, Managing Director of ABCe commented:
“It is highly encouraging that Exec-Appointments is delivering both comparability and transparency by committing to having its site traffic figures independently verified to industry agreed standards. ABCe audited figures continue to provide the online media industry with an important tool to support media buyers and advertisers in their buying decisions, and for the market as a whole to demonstrate accountability of spend online.”

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on e media. www.jicwebs.org. ABCe supports the work of JICWEBS by delivering audit and certification services for e media usage to these industry agreed standards.

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